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Best Logo Designers
Updated 2026-09-25
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A logo is cheap to order and expensive to change later, once it is on your website, packaging and social profiles. Whether you keep it or replace it within a year usually comes down to two things: the brief you write and the files you ask for. This guide covers both.
We are finalizing our shortlist for this service. Until then, the guide below walks you through how to evaluate sellers yourself.
Browse all Logo Design gigs on Fiverr →
What a good logo package includes
Logo gigs are usually sold in three tiers. The cheapest tier often looks fine in the preview but leaves you without the files you will need later. Before ordering, check that your package includes:
- Number of concepts: how many different initial ideas you will see.
- Revisions: how many rounds of changes are included after you choose a concept.
- Vector source files: SVG, AI, EPS or PDF. Without these, printing your logo large or handing it to another designer becomes a problem.
- Transparent PNGs for websites, documents and social media.
- Color variations: full color, black, white (for dark backgrounds).
- Layout variations: horizontal, stacked, and an icon-only version for favicons and profile pictures.
- Rights: copyright transfer or commercial use of the final design.
How to brief a logo designer
Designers work fastest when they know what the logo has to do. A one-page brief should cover:
- Name and tagline, spelled exactly as they should appear.
- What the business does and who it serves. One or two sentences.
- Three words for the feeling you want, such as "calm, premium, modern" or "friendly, bold, local".
- Logos you like and dislike, from any industry, with a note on why.
- Where it will be used: website, app icon, packaging, signage, embroidery. Small or stitched uses need simpler shapes.
- Colors or fonts to use or avoid, including competitors' colors.
What drives the price
- number of concepts and revision rounds
- whether source files and rights are included or sold as extras
- extra deliverables such as a brand style guide, business cards or social media kit
- custom illustration or lettering versus simpler type-based marks
- the designer's experience and track record
On a tight budget? Logo Maker
If you need a logo today and don't want to write a brief or wait for concepts, there is also a do-it-yourself option. Logo Maker asks a few questions about your business and style, then shows logo designs based on work by professional designers. You adjust colors, fonts and layout in a simple editor, and you only pay when you download the one you want.
- Free to explore: you can try as many options as you like before paying.
- Fast: a finished logo in minutes instead of days.
- Ready-to-use files: resizable logo files on transparent or colored backgrounds.
- Room to grow: packages can add brand guidelines and social media designs, and you can ask a designer for a professional touch.
| Logo Maker | Hiring a designer | |
|---|---|---|
| Best for | New projects, side businesses, testing an idea | Established or growing brands |
| Speed | Minutes | Days, with revisions |
| Uniqueness | Built from existing designs | Created for you from scratch |
| Your effort | You make the choices in the editor | You write a brief and give feedback |
One caution: because Logo Maker designs start from existing work, read the license terms before buying if you plan to register your logo as a trademark. For a logo that must be fully original, hire a designer.
Red flags
- Many concepts delivered in a few hours for a very low price. This often means templates or clipart.
- No vector files, or vector files only in the top tier at a large markup.
- A portfolio where many logos look alike, or look like well-known brands.
- No mention of originality or rights anywhere in the gig.
Before you start using a new logo, run a reverse image search on it. It takes a minute and protects you from launching with a design that already exists.
Quick pre-order checklist
- The package includes vector files and transparent PNGs.
- I will get color, black and white versions, plus an icon version.
- Copyright or commercial use of the final logo is confirmed in writing.
- I have looked at at least five logos in the designer's portfolio.
- My brief lists the name, the feeling, examples I like and where the logo will be used.
FAQ
Which logo files do I actually need?
At minimum a vector file (SVG, AI, EPS or PDF) that can scale to any size, plus PNG files with a transparent background for everyday use. Ask for full-color, black and white versions, and a square icon version for social profiles.
Do I own the logo after the order?
Only if the gig says so. Many packages list copyright transfer or commercial use as part of a higher tier or an extra. Confirm in writing before ordering that you receive full rights to the final design.
How many concepts should I ask for?
Two or three distinct concepts is usually enough. More concepts often means less time spent on each. It is better to pick one strong direction early and use your revisions to refine it.
Should I use a logo maker or hire a designer?
A do-it-yourself logo maker is quick and inexpensive, and works well for new or small projects. Hiring a designer takes longer and costs more, but you get a design created from scratch around your brief, which matters if you plan to trademark it.
Can a logo designer use AI or templates?
Some do, which is why originality matters. Ask whether the design is created from scratch, and run a reverse image search on the final logo before you use it. A logo copied from a template or stock site cannot be trademarked and may already be used by someone else.
What should I do if I don't like the first concepts?
Give specific feedback: what feels wrong (too playful, too busy, wrong color) and point to examples you like. Vague feedback such as 'make it pop' leads to rounds of guessing and uses up your revisions.