Best Social Media Marketers

Updated 2026-09-25

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Hiring help with social media can free up hours every week, but 'social media marketing' can mean a one-off strategy, a batch of designed posts, or someone running your accounts every day. This guide helps you decide which one you need and what to expect from it.

We are finalizing our shortlist for this service. Until then, the guide below walks you through how to evaluate sellers yourself.

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Strategy, content or management?

Strategy: a one-off plan covering audience, platforms, content themes, posting frequency and goals. Good if you will post yourself.
Content creation: a batch of designed posts, carousels or short videos with captions and hashtags, ready for you to schedule.
Management: someone plans, creates, schedules and often replies to comments every month.
Paid social: setting up and optimizing ads. Usually a separate service with its own budget.

What a monthly package should state

Platforms covered, for example Instagram and Facebook, or LinkedIn only.
Number of posts per week and the format (single image, carousel, Reel, story).
Who creates the visuals and captions, and whether stock images or your own photos are used.
Approval process: when you see the content calendar and how changes are handled.
Community management: whether replying to comments and messages is included.
Reporting: which numbers you get and how often.

What to share before starting

Your audience: who they are and what they care about.
Your goal: awareness, traffic to your site, leads, or sales.
Your brand voice, with a few posts you like from any account.
Brand assets: logo, colors, fonts, product photos.
Topics that are off-limits and claims you cannot make.

What drives the price

number of platforms and posts per week
video content versus static images
community management and response times
custom photography or design versus templates and stock images
reporting depth and strategy calls

Red flags

Guaranteed follower, like or view numbers.
Requests for your password instead of a user role.
A portfolio of templates with no examples of real accounts they have grown.
Vague promises such as "boost your growth" with no stated deliverables.

Quick pre-order checklist

I know whether I need strategy, content, management or ads.
The package states platforms, posts per week and formats.
I will approve a content calendar before posts go live.
Access will be granted through user roles, not my password.
We agreed on the numbers that define success.

FAQ

Should I give a social media manager my password?

No. Platforms such as Facebook and Instagram (through Meta Business Suite), LinkedIn pages and scheduling tools let you add people with their own login and limited roles. Remove access when the work ends.

Can a marketer guarantee a number of followers?

Real growth cannot be guaranteed. Guaranteed follower or like counts usually mean bought or fake engagement, which can hurt your reach and break platform rules.

Are paid ads included in social media management?

Usually not. Running paid ads is a separate service, and the ad budget itself is paid by you directly to the platform. Check whether ad management is part of the package.

How do I measure whether it is working?

Agree on a few numbers before starting: reach, engagement rate, profile visits, link clicks, or leads. Ask for a short monthly report comparing them with the previous month.

Do I need to approve posts before they go live?

You should, at least at first. Ask for a content calendar a week or a month ahead so you can review captions and designs before they are scheduled.