Best E-Commerce Product Video Creators

What a good product video package includes

Product video gigs are usually priced per product and video length. Check that the package states:

• Number of videos and their length.
• Shots: product close-ups, in use, unboxing, size comparison.
• Setting: studio, lifestyle or with models.
• Editing: text, music and color correction.
• Formats for your store, marketplaces and social media.
• Shipping and returns of the product.
• Usage rights for store, ads and social media.

Write a simple shot list for each product. Include the features that answer customers' most common questions, such as size in the hand, how it opens, or what it looks like when worn. Your reviews and support messages are the best source for these questions.

How to brief a product video creator

1. The product and its key features.
2. Shot list and the order of shots.
3. Where it will be used, with format requirements.
4. Brand style: colors, mood and props.
5. Text for on-screen captions.
6. Shipping plan: address, packaging and returns.

Pack products carefully and include a list of what is inside. Photograph the items before sending. Include spares of small or fragile products if possible, in case something is damaged in transit.

Start with one product to test the creator's style and communication. Once you approve the look, write down the lighting, background and editing style, so every later video matches and your store looks consistent.

Ask for a few short cut-downs from each video, such as a very short loop showing the product in use. These work well as the first media item on a product page, in marketplace listings and in social ads, where people scroll quickly. Short loops also load faster on mobile connections, which helps customers who shop on their phones. Ordering them together with the main video is usually cheaper than asking later.

What drives the price

• number of products and videos
• studio versus lifestyle settings
• models, props and locations
• editing, text and music
• formats and variations for ads
• shipping, returns and rush delivery

Red flags

• No plan for shipping or returning your products.
• Music with no license information.
• Heavy effects that hide what the product looks like.
• Unclear usage rights for ads.
• A portfolio with no products similar to yours.

Compare the finished video with the real product. Colors, size and features should match what customers receive. Accurate videos reduce returns and build trust in your store.

For product photos, see our product photography guide. For creator-style reviews, read our UGC video guide, and for 3D visuals our 3D product animation guide.

Quick pre-order checklist

• I have a shot list based on customer questions.
• Shipping and return of my products are agreed.
• I know the formats my store and platforms need.
• Music is licensed and usage rights cover ads.
• The video shows the product accurately.