How much does content writing cost? Blog posts and product descriptions

Price figures in this article come from the sellers featured on this site, checked on 3 October 2026. They are the starting price of each seller's smallest package, not a quote for your project. Prices change, so confirm the current price on the listing.

What the writers we feature charge

All six blog writers we feature are Vetted Pro sellers, and they start at 75 to 100 dollars for a single article. Product description sellers include both Pro and top-rated sellers, with a wider range because the work varies from five-bullet listings to enhanced brand content.

Blog posts and articles

A starting article package usually covers a post of a set length, often 500 to 1,000 words, written to your topic. Longer posts, deeper research, original images, keyword research and optimization to a brief all move you into larger packages. If you need many posts, ask about discounts for a series, and read our article on writing a blog content brief to get consistent results.

Product descriptions and listings

Product copy is priced by the number of products and the amount of material per product. A starting package may cover a title, bullet points and a short description for one marketplace listing, or a batch of several store products. Prices rise with competitor research, keyword work, longer descriptions and enhanced brand content. Our article on outsourcing product listings explains how to prepare.

What raises the price

• Length and depth. Longer, researched pieces cost more.
• Search engine work. Keywords, competitor analysis and structure are often add-ons.
• Number of items. Batches are usually cheaper per item but higher in total.
• Subject expertise. Technical or regulated topics need a specialist.
• Revisions and speed. Extra rounds and rush delivery cost more.

Questions to ask a writer

• Do you write about my subject, and can you share a similar sample?
• Is keyword research included, and who supplies the keywords?
• How do you check facts and cite sources?
• What is your process for revisions, and how many are included?
• Do I receive full rights to the final text?

Common budgeting mistakes

The cheapest writer is rarely the cheapest result. Text that has to be rewritten, fact-checked or fully edited costs more in the end than a better piece the first time. Another mistake is paying for volume before testing quality: order one article or one product listing, read it carefully, and only then plan a batch. Buyers also underestimate their own part of the work. A clear brief with your audience, tone, keywords and examples reduces revisions and makes every later piece cheaper. Finally, remember that content is a long-term asset. Planning a small, steady budget for several pieces usually beats one expensive purchase, because search engines and readers reward a site that is updated regularly.

How to read reviews for writers

Star ratings are a start, but the written reviews show how a writer works. Look for comments about following the brief, meeting deadlines, accepting feedback and delivering text that needed little editing. If your subject is technical, search the reviews for similar topics. A writer with hundreds of reviews for general blog posts may not be the best match for a specialist subject, while a smaller number of reviews in your field can be more useful. When in doubt, order a short first piece and judge the result before you commit to a larger batch.

Planning your budget

1. Count how many pieces you need over the next quarter, not just one.
2. Prepare a brief with the audience, keywords, tone and examples.
3. Confirm rights, revisions and delivery time.
4. Order one piece first to test the match before committing to a batch.

To compare writers, open the guides for articles and blog posts and product descriptions.