Best Website Content Writers

What a good website content package includes

Website content gigs are usually priced per page or by word count. Check that the package states:

• Pages covered: home, about, services, product, contact, FAQ.
• Length per page, as a range.
• Search basics: page titles, meta descriptions, headings and target phrases.
• Calls to action for each page.
• Research: whether the writer reviews your business, customers and competitors.
• Format: a document with headings, or uploaded to your site.
• Revisions, delivery time and originality.

How to brief a website content writer

1. What your business does, for whom, and what makes it different.
2. A page list with the goal of each page.
3. Your customers' questions before they buy, in their own words.
4. Proof: real reviews, credentials, awards and client names you may show.
5. Voice: examples of websites whose tone you like.
6. Search phrases you want to be found for, if known.
7. Facts to get right: service areas, prices you publish, opening hours.

Read each page as a new visitor would. Within a few seconds, you should know what the business does, whether it is for you and what to do next. If the home page does not answer those three questions, it needs another pass. It also helps to ask someone outside your business to read the page and explain back what you do.

Keep the final text in one document outside your website. It makes future updates, translations and redesigns much easier, and it is a useful brief for anyone who writes for your brand later.

What drives the price

• number of pages and length
• research and interviews
• search optimization and keyword research
• technical or regulated industries
• uploading and formatting in your site
• the writer's experience and rush delivery

Red flags

• Text copied from competitor websites.
• Generic copy that could fit any business.
• Invented testimonials, numbers or awards.
• Promises of first-page rankings.
• No questions about your customers or services.

Content works together with design and build; see our guides to website design and website development. For ongoing articles, read our blog writing guide.

Plan how the content will be updated after launch. Prices, services, team members and opening hours change, and outdated text quietly costs you trust and search visibility. Decide who owns updates, keep the master document current, and set a reminder to review key pages every few months. A short review of the home and services pages each quarter catches most problems early.

Quick pre-order checklist

• I have a page list with a goal for each page.
• I have shared customer questions and real proof.
• The package includes page titles and meta descriptions.
• The writer knows my voice and search phrases.
• All facts, reviews and numbers are real.