Home › Writing & Translation › Content Writing

Best Content Strategists

Updated 2026-10-02

We may earn a commission if you hire through links on this page, at no extra cost to you. How we choose picks.

Content strategists decide what content your business should create, for whom, where and why: blog topics, guides, videos, newsletters and social content connected to business goals. A good strategy focuses effort on topics your audience cares about and measures what works. Strategies go wrong when they produce long topic lists without priorities, ignore search and customer data, or cannot be executed by your team. This guide helps you get a content plan that leads to results.

We are finalizing our shortlist for this service. Until then, the guide below walks you through how to evaluate sellers yourself.

Browse all Content Strategy gigs on Fiverr →

What a good content strategy package includes

Check that the offer clearly states:

  • Audience research.
  • Goals and measures.
  • Content pillars.
  • Prioritized topic list.
  • Formats and channels.
  • Calendar and workflow.
  • Review schedule and delivery format.

Ask for topics ranked by expected value and effort, with a reason for each. Priorities turn a long list into a practical plan.

Request a simple workflow: who researches, writes, edits, approves and publishes each piece. Many strategies fail because nobody owns the steps.

Look at strategies the person has created and ask what happened next. Plans that led to published content, measurable traffic or leads show practical experience. Beautiful documents that were never executed are a warning sign.

Make sure the strategy explains how each piece supports a business goal, such as attracting new visitors, answering pre-sale questions or helping existing customers. Content with a clear job is easier to brief, write and measure.

How to brief a content strategist

  1. Business goals.
  2. Audience and their questions.
  3. Existing content and results.
  4. Analytics and search data.
  5. Competitors.
  6. Team and budget.
  7. Timeline.

Collect real customer questions from sales, support and reviews. They are the most reliable source of useful topics.

Audit what you already have. Updating strong existing content is often faster and more effective than writing new pieces.

Be honest about capacity. A plan for two strong pieces a month that you actually publish beats a plan for twenty you never finish.

Consider how content will be promoted after publishing. Sharing on social channels, newsletters, partner sites and internal links often matters as much as writing. A good strategy includes distribution, not only creation.

What drives the price

  • research depth
  • number of channels
  • content audit
  • topic and keyword research
  • calendar and workflow
  • ongoing reviews

A short topic plan costs much less than a full strategy with audits, research, workflow design and quarterly reviews.

Red flags

  • Long topic lists without priorities.
  • No connection to business goals.
  • Ignores existing content.
  • No measurement plan.
  • A plan your team cannot execute.

Review results every quarter and update priorities. Content that works deserves more investment; content that does not should be improved or stopped.

Tips for a smoother project

Ask for a simple brief template for writers. Consistent briefs with audience, goal, key points and sources make content quality more predictable, especially when several writers are involved.

Plan content updates as part of the calendar. Refreshing older pieces with new data, examples and links keeps them useful and often brings quick gains in search and engagement.

For execution, see our blog writing guide and website content guide. For search, read our SEO guide.

Quick pre-order checklist

  • I shared customer questions.
  • Topics are prioritized with reasons.
  • Existing content is audited.
  • The workflow names owners.
  • Success measures are agreed.

FAQ

What does a content strategy include?

Typically audience research, goals, content pillars, a topic list with priorities, formats, a calendar and success measures.

Is this the same as content writing?

No. Strategy decides what to create; writing creates it. Some freelancers offer both.

How do they choose topics?

From customer questions, search data, competitor gaps and business goals.

How long does a strategy last?

Often three to twelve months, with regular reviews.

How is success measured?

Traffic, engagement, leads, sales or other goals agreed at the start.

Related in Content Writing