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Best Email Marketing Experts

Updated 2026-09-26

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Email is one of the few marketing channels you own: no algorithm decides whether your subscribers see your message. It also goes wrong quietly, with emails landing in spam, lists bought from strangers, or automations that nobody tests. This guide shows you what to ask for so your emails reach real people and earn their clicks.

We are finalizing our shortlist for this service. Until then, the guide below walks you through how to evaluate sellers yourself.

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What a good email marketing package includes

Email marketing gigs cover platform setup, automated flows, one-off campaigns or monthly management. Whatever you choose, the package should state:

Platform: which email tool will be used, and whether setup or migration is included.
Deliverables: the number of emails, flows or campaigns.
Copy and design: whether the specialist writes and designs the emails, or you supply them.
Sign-up forms: pop-ups or embedded forms on your website, if included.
Deliverability checks: domain sending settings and a spam test.
Testing: test sends on phone and desktop before anything goes live.
Reporting: what numbers you will see and how often.

How to brief an email marketing expert

Your goal: first purchases, repeat purchases, bookings or keeping in touch.
Your list: how many subscribers, how they signed up, and when you last emailed them.
Your platform and access to it, plus access to your website for forms.
Brand files: logo, colors, fonts and a few product photos.
Voice: two or three emails from other brands you like, with a note on why.
Offers you can use, such as a welcome discount or free shipping, and ones you do not want to give.
Rules: claims you cannot make and any legal text you must include.

A simple first project is a welcome series for new subscribers. It is easy to measure and keeps working after the order ends. If you sell online, add an abandoned-cart flow next.

What drives the price

number of emails, flows and campaigns
copywriting and custom design versus your own content
platform setup or migration from another tool
list cleanup and segmentation
connections to your store, booking tool or website
one-time setup versus ongoing monthly work

Red flags

The specialist offers to supply a list of email addresses.
No mention of consent, unsubscribe links or sending settings.
Promises of a fixed open rate or a guaranteed amount of sales.
They want your platform password instead of their own user account.
Samples that look good as images but were never sent or tested.

Email works best when people have a reason to sign up. A focused page for your offer helps; our landing page design guide covers that. Rules on consent and marketing email differ between countries, so check the rules where you and your subscribers live.

Quick pre-order checklist

Everyone on my list signed up to hear from me.
I know which platform will be used and I own the account.
The package states the number of emails and whether copy and design are included.
Sending settings and test sends are part of the job.
I know which numbers I will see in reports.

FAQ

Which email platform should I use?

Use the one that fits your size and your store or website. Popular platforms connect to Shopify, WordPress and most booking tools. A good specialist will work in the platform you already have, or explain clearly why a switch is worth it.

Can the expert provide an email list?

Do not accept a bought or rented list. Sending to people who did not sign up breaks the rules of most email platforms, harms your sender reputation and may be illegal where you or your subscribers live. Grow your own list instead.

What are automations or flows?

They are emails sent automatically when someone does something, such as signing up, leaving items in a cart or buying for the first time. They often keep working for months after setup, so they are a good first project.

Will the expert write the emails too?

Some packages include copywriting and design, others only set up the platform. Check whether writing, design and images are included, and how many emails you will get.

How do I keep emails out of the spam folder?

Ask the specialist to check your domain's sending settings, often called SPF, DKIM and DMARC. Send only to people who opted in, make unsubscribing easy, and remove addresses that never open.