Best Video Marketing Experts

What a good video marketing package includes

Video marketing gigs range from a strategy session to ongoing channel management. Check that the package states:

• Strategy: audience, topics and platforms.
• Content plan: formats and schedule.
• Optimization: titles, descriptions and thumbnails.
• Distribution: posting, repurposing and ads.
• Production: included or separate.
• Reporting: which numbers, how often.
• Access through team roles.

Ask for a short list of video ideas tied to questions your customers actually ask. Videos that answer real questions keep being found through search long after they are published.

How to brief a video marketer

1. Your goal: awareness, leads, sales or a growing channel.
2. Audience and where they watch.
3. Existing videos and their results.
4. Resources: who can appear on camera, and your budget.
5. Competitors or channels you admire.
6. Access to your channels and analytics.

Be realistic about how often you can publish. A steady schedule you can keep beats an ambitious plan that stops after a month.

Reuse content. One longer video can become several short clips, a blog post and social posts. Ask the expert to plan repurposing from the start.

Ask the expert to review your existing videos before planning new ones. Often a few older videos already perform well and can be improved with better titles, thumbnails or descriptions, or turned into a series. Building on what already works is faster than starting from scratch.

What drives the price

• strategy only versus ongoing management
• number of platforms
• production and editing
• thumbnails and titles
• ad management and ad spend
• the expert's experience in your niche

Keep ad spend separate, and keep the channel and ad accounts in your name.

Red flags

• Offers of views, likes or subscribers.
• Guaranteed viral results.
• No questions about your goals or audience.
• Reports with views but no link to your goals.
• Requests for your main account password.

Growth on video platforms usually takes months of consistent work. Be wary of anyone who promises quick results, and judge progress over a longer period.

For making the videos, see our video editing guide and social media video guide. For thumbnails, read our thumbnail design guide, and for scripts our scriptwriting guide.

Connect videos to your business. Add clear next steps in descriptions, pinned comments or end screens, such as a link to a product page, a free guide or a booking page. Views only become customers when viewers know what to do after watching. Ask the expert to plan these links for each video, and to track how many viewers actually follow them.

Quick pre-order checklist

• I have a clear goal and know my audience.
• The plan includes topics, formats and a realistic schedule.
• No fake views or subscribers will be used.
• My channels and ad accounts stay in my name.
• Reports link results to my goal.