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Best Animated Explainer Video Creators

Updated 2026-09-26

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An explainer video shows in a minute or two what your product does and why it matters, which is hard to do in text. Most explainer projects run late or disappoint because the script changes after animation starts. This guide shows you how to lock the important decisions early.

We are finalizing our shortlist for this service. Until then, the guide below walks you through how to evaluate sellers yourself.

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What a good explainer video package includes

Explainer gigs are usually priced by length and style. Two videos of the same length can involve very different amounts of work, so check that the package states:

Length of the finished video.
Style: 2D characters, motion graphics, whiteboard or 3D.
Script: written by the animator, edited from yours, or supplied by you.
Storyboard: sketches of each scene for you to approve before animation.
Voice-over, music and sound effects, and whether they are licensed for commercial use.
Revisions at each stage: script, storyboard and animation.
Files: resolution, formats, sizes for social media, and captions.
Rights to use the video commercially, including in ads.

How to brief an explainer animator

Who will watch and where: your website, a sales call, social media or ads.
The problem your viewer has, in their words.
How your product solves it, in three steps or fewer.
The next step you want viewers to take.
Brand files: logo, colors, fonts and screenshots of your product if it is software.
Examples of explainers you like, with notes on the style.
Language and accent for the voice-over.

Work through the stages in order and approve each one in writing: script, then voice-over, then storyboard, then animation. It is the simplest way to avoid paying for the same scenes twice.

Ask for captions burned into a version of the video, or a separate caption file. Many people watch with the sound off, especially on social media, and captions also help viewers who are deaf or hard of hearing. If you plan to reuse the video in other languages, say so early so text on screen can be kept separate.

What drives the price

length of the video
style and detail, especially custom characters and 3D
scriptwriting and storyboarding
professional voice-over, extra languages and licensed music
extra sizes, captions and short cut-downs for social media
the animator's experience and rush delivery

Red flags

No storyboard stage, so you see the video for the first time when it is finished.
A portfolio where every video uses the same stock characters and scenes.
Music or voice with no license information.
Unclear rights, or rights that exclude advertising.
A long, detailed video promised in a day or two for a very low price.

If you only need a voice for your video, our voice over guide covers hiring one. For a short, punchy ad rather than an explainer, see our video ads guide.

Quick pre-order checklist

I know who will watch the video and where.
I have agreed who writes the script, and I have timed it read aloud.
I will approve the script, voice-over and storyboard before animation.
Music, voice and footage are licensed for commercial use.
I know which file sizes and formats I will receive.

FAQ

How long should an explainer video be?

Shorter than you think. Most explainers cover one problem, one solution and one next step, and a short, clear video is usually watched to the end more often. Let the script decide the length, not the other way round.

Who writes the script?

Some animators include scriptwriting, others expect a finished script. If you write it, read it aloud and time it before ordering, because the length of the voice-over sets the length of the video.

What animation style should I choose?

Common styles are flat 2D characters, motion graphics with icons and text, whiteboard drawing, and 3D. Pick the one that suits your audience and budget, and look for that exact style in the animator's portfolio.

Is the voice-over included?

Often it is an extra. Ask whether a professional voice actor is included, which languages and accents are available, and whether you can approve the recording before animation.

Can I make changes after the animation is done?

Small changes usually fit within revisions. Changing the script or the style after animation has started often means redoing work, which costs time and money. Approve the script and storyboard carefully first.