Best Sales Copywriters

What a good sales copy package includes

Sales copy gigs are priced by the piece: a sales page, a product description set, or an email sequence. Check that the package states:

• Deliverables: which pages or emails, and roughly how long.
• Research: whether the writer reviews your customers, product and competitors.
• Structure: headline, benefits, proof, objections, offer and call to action.
• Variants: extra headlines or openings for testing.
• Revisions and delivery time.
• Originality: written for you, with a clear policy on AI tools.
• Rights to use the copy anywhere.

How to brief a sales copywriter

1. The product: what it is, what it does, price and what is included.
2. The customer: who buys, what problem they have, and what they have tried before.
3. Their words: real reviews, questions and complaints, copied exactly.
4. Objections: the reasons people give for not buying.
5. Proof you can use: real results, testimonials with permission, guarantees you actually offer.
6. The one action the reader should take.
7. Voice: brands or pages whose tone you like.

Check every claim in the finished copy against what your product really does. Honest copy that sets the right expectations brings fewer refunds and complaints, and it keeps you on the right side of advertising rules.

Read the copy aloud before approving it. Sentences that are hard to say are usually hard to read, and anything that sounds unlike your business will feel wrong to customers who know you.

What drives the price

• type and length of the piece
• depth of research into customers and competitors
• number of variants for testing
• complex or regulated products
• the writer's track record in your industry
• rush delivery

Red flags

• Promises of a specific conversion rate or amount of sales.
• Offers to write fake testimonials or invented results.
• Samples that rely on hype and pressure with no real information.
• No questions about your customers before writing.
• Copy that closely mirrors a competitor's page.

Short ads for social media and search are a different skill; see our ad copy guide. To turn the copy into a finished page, read our landing page design guide.

Give the writer access to the people who talk to customers every day, such as your sales or support team, even for a short call. They know the exact questions, doubts and phrases buyers use, which is the raw material of good copy. Their input is often worth more than any amount of competitor research. Share the results after launch too, so the writer can improve the next version based on real numbers.

Quick pre-order checklist

• I have described the product, customer and the one action I want.
• I have shared real customer words, reviews and objections.
• All proof I provided is real and I have permission to use it.
• The package states deliverables, variants and revisions.
• I will check every claim before publishing.