Best Email Copywriters

What a good email copy package includes

Email copy gigs are priced per email or per sequence. Check that the package states:

• Number and type of emails.
• Subject lines and preview text, with options.
• Sequence plan: order and timing, for automated emails.
• Calls to action.
• Voice matched to your brand.
• Format: document or ready for your email platform.
• Revisions and delivery time.

For sequences, ask for a short plan before the full emails: what each email does and why it comes in that order. Reviewing the plan first is quicker than rewriting finished emails later.

Ask the writer to plan the whole reader journey for sequences: what the reader should feel and know after each email. A welcome sequence, for example, might introduce you, deliver a promised resource, share a story and then make an offer. A clear journey makes each email easier to write and to judge.

How to brief an email copywriter

1. The goal of each email or sequence.
2. Your audience and how they joined your list.
3. Offers and deadlines, with exact terms.
4. Past emails and their results.
5. Voice: examples you like.
6. Links: the pages each email should send readers to.
7. Legal requirements for your footer and offers.

Tell the writer what readers already know. An email to new subscribers needs more introduction than one to loyal customers, and repeating basics to regular readers wastes their attention.

Send yourself a test of each email before it goes out. Check links, names, dates and prices on both phone and desktop. Small errors in emails reach every subscriber at once.

What drives the price

• number of emails and sequences
• research and strategy
• subject line testing variations
• setup in your email platform
• industry complexity
• the writer's experience and turnaround

Ask whether the writer can also suggest simple tests, such as two subject lines, and help you read the results after sending.

Red flags

• Misleading subject lines that do not match the email.
• Fake urgency or countdowns that are not real.
• Emails with several competing calls to action.
• No questions about your audience.
• Samples full of generic phrases.

Honest subject lines protect your reputation. Readers who feel tricked stop opening your emails or mark them as spam, which hurts delivery to everyone on your list.

For strategy and automations, see our email marketing guide and marketing automation guide. For templates, read our email design guide.

Keep a swipe file of your best-performing emails. Over time it shows which subject lines, topics and offers your readers respond to, and it gives any future writer a quick, practical guide to your voice and audience.

Quick pre-order checklist

• I know the goal of each email or sequence.
• I have shared my audience and past results.
• Subject lines will be honest, with options to test.
• Each email has one clear call to action.
• I will test every email before sending.