Best Infographic Designers

What a good infographic package includes

Infographic gigs are usually priced by size and complexity. Check that the package states:

• Format and size: tall, square, slides or print.
• Number of sections or data points.
• Charts and icons, custom or from licensed libraries.
• Brand use: your colors, fonts and logo.
• Files: PNG or JPG for web, PDF for print, and the source file.
• Revisions and delivery time.

Decide where the infographic will live before ordering. A graphic for a blog post can be long and detailed; one for a social feed must work as a single small image or be split into a carousel. Designing for the wrong place is the most common reason infographics go unread.

How to prepare for an infographic designer

1. The main message in one sentence.
2. The content: final text, numbers and their sources.
3. The order in which the information should be read.
4. Audience and where it will be published.
5. Brand files and examples of infographics you like.
6. Must-have elements: logo, website, call to action.

Cut the content before you send it. An infographic with a few clear points beats one that tries to include everything. If you have more material, consider a series of smaller graphics instead of one crowded one.

Ask for a simple wireframe before full design: boxes showing where each section, chart and heading will go. It lets you fix the order and balance of the content early, when changes are quick, instead of after the illustrations and colors are finished.

What drives the price

• amount of content and number of charts
• custom illustrations versus icon libraries
• research or writing included
• number of formats and sizes
• animated versions
• the designer's experience and rush delivery

Most infographics are designed from content you provide, so the designer is responsible for the look, not the accuracy. Keep a list of sources with links, and publish them under the graphic or in the accompanying post. It builds trust and makes it easy for others to cite and link to your work.

Red flags

• Charts with distorted scales or missing labels.
• No sources shown for statistics.
• Tiny text that cannot be read on a phone.
• Icons or images with no license information.
• No source file offered.

Check every number in the final design against your source. Designers retype data, and a single wrong figure in a shared infographic is hard to take back once it spreads.

For turning data into reports first, see our data analytics guide. For slides, read our presentation design guide, and for social posts our social media design guide.

Quick pre-order checklist

• I have one main message and final content with sources.
• I know where the infographic will be published.
• I will get web, print and source files as needed.
• Charts will be honest and clearly labeled.
• I will check every number before publishing.