How much does design cost? Logos, book covers, presentations and more

Price figures in this article come from the sellers featured on this site, checked on 3 October 2026. They are the starting price of each seller's smallest package, not a quote for your project. Prices change, so confirm the current price on the listing.

What the sellers we feature charge

These are starting prices for the smallest package of each seller featured on the matching guide. Most are Vetted Pro sellers. The middle number is the median, meaning half the sellers start below it and half above.

The pattern is that most designers on our list start at about 100 dollars or more. Lower prices exist elsewhere, so check what each package actually includes before comparing.

Logo design

The logo sellers we feature are tightly grouped, from 100 to 140 dollars to start. What changes the price is the package: the number of concepts, how many revisions you get, whether you receive vector source files, and whether brand extras such as a style guide or social media kit are included. A starting package is often enough for a small business with a clear idea. If you want to compare several directions, a larger package is usually better value than ordering twice.

Book covers

Book cover prices spread more widely, from 130 to 600 dollars to start. The reason is scope. A cover for an ebook alone is a front image. A print cover adds a back, a spine and a precisely sized file, and some packages add audiobook covers, 3D mockups and promotional graphics. Cheaper packages tend to cover the front only. If you plan to print, check that the package includes the full wrap and print-ready file.

Presentations, packaging and landing pages

These jobs are priced by size. Presentation designers usually price by slide count, packaging designers by the number of items, and landing page designers by the number of sections and whether a mobile version is included. Starting prices of 100 to 400 dollars cover a small, single deliverable. A full pitch deck, a product line or a multi-section page costs more.

What raises the price above the start

• More concepts. Each extra direction takes real design time.
• More revisions. Unlimited revisions are often reserved for the largest package.
• Source and print files. Editable files and print-ready versions are commonly upgrades.
• Faster delivery. Rush delivery is usually a paid extra.
• Commercial extras. Mockups, social kits and style guides add to the total.

Questions to ask before you order

A short message to the seller can save money and avoid disputes. Useful questions are:

• Which files will I receive, and are editable source files included?
• How many concepts and revisions are in the package, and what does an extra revision cost?
• Does the price include the commercial rights to use the work in my business?
• Are stock images or fonts used, and who pays for their license?
• What happens if I want a different style after seeing the first draft?

Common budgeting mistakes

The most frequent mistake is comparing only the headline price. Two listings at 100 dollars can offer very different things: one may include source files and a mockup, the other only a low-resolution preview. A second mistake is ordering the smallest package and then paying for upgrades one by one; a larger package ordered upfront is often better value. A third is skipping the brief. Designers cannot guess your audience, and vague requests lead to extra revision rounds that either cost money or run into the revision limit. Finally, remember to leave time. Rushing a design job usually adds a fee and increases the chance of mistakes.

How to plan a budget

1. List the files you will actually use, such as a vector logo and a transparent PNG, rather than everything on offer.
2. Decide how many directions you want to see.
3. Compare two or three packages side by side. Our article on understanding packages explains how.
4. Write a clear brief so you do not pay for revisions that a better brief would have avoided. See how to write a brief.

When you are ready to compare real sellers, the guides for logo design, book covers, presentation design and landing page design list sellers with current ratings and prices.