Best Jingle and Audio Intro Creators

What a good jingle package includes

Jingle gigs are usually priced by length, vocals and usage rights. Check that the package states:

• Type: sung jingle, instrumental, or sound logo.
• Versions: full, short and sting lengths.
• Vocals: included or not, and voice type.
• Mix: final mixed and mastered files.
• Formats: WAV and MP3, with and without vocals.
• Usage rights: media, regions and duration.
• Revisions and delivery time.

Ask for the jingle in several versions from the start: with and without vocals, plus a very short version. You will use the jingle in more places than you expect, and adapting it later often costs more than ordering all versions together.

How to brief a jingle composer

1. Your brand: what you do and who your customers are.
2. Words to include: brand name, tagline or phone number.
3. Mood: friendly, premium, fun, calm, energetic.
4. Where it will play: ads, podcast, videos, phone line, store.
5. References: jingles or music you like.
6. Lengths you need.

Listen to drafts on the devices your audience uses: phone speakers, car radio, laptop. A jingle with deep bass or delicate details can sound thin or muddy on small speakers, and those are often where it will be heard most.

Test the jingle on people who have not heard it. If they can hum it or remember your name after hearing it a few times, it is working. If not, simplify the melody or the words.

Consider how the jingle will sit next to spoken words. In podcasts and ads, a jingle often plays under or right before a voice. Ask for a version that leaves room for speech, or an instrumental bed that can run quietly under a voice-over. It makes the jingle far more flexible in real use, and saves you from ordering extra versions for each new ad or episode.

What drives the price

• length and number of versions
• vocals and number of singers
• live instruments versus programmed sounds
• usage rights: media, regions and duration
• number of revisions
• the composer's experience

Red flags

• Melodies that sound like famous tunes.
• Unclear usage rights, especially for broadcast.
• Only one length delivered.
• No vocal-free version offered.
• Stock music presented as a custom composition.

Keep the jingle consistent across your brand. Use the same sound in ads, videos and podcasts so people learn to connect it with you. Changing it often wastes the recognition you have built.

For a podcast intro, see our podcast production guide. For voice reads, read our voice over guide, and for video intros our intro and outro guide.

Quick pre-order checklist

• I know the words, mood and lengths I need.
• Usage rights cover every place I will use it.
• I will get versions with and without vocals.
• The melody is original.
• I will test it on phone and car speakers.