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Best Marketing Strategists

Updated 2026-09-26

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A marketing strategist helps you decide where to focus: which customers, which message, which channels and in what order. A good strategy saves money by stopping you from trying everything at once. Strategy projects disappoint when they end as a long document full of general advice that nobody can act on. This guide helps you get a plan you can actually follow.

We are finalizing our shortlist for this service. Until then, the guide below walks you through how to evaluate sellers yourself.

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What a good marketing strategy package includes

Marketing strategy gigs range from a single consultation to a full written plan. Check that the package states:

Research: your customers, competitors and current results.
Target customers: who to focus on first, and why.
Positioning and message: what makes you the better choice.
Channels: which to use, which to skip, and why.
Plan: priorities for the next few months, with owners and dates.
Budget: how to split spending between channels.
Measurement: which numbers to track and how.
Format: document, presentation or call, and follow-up support.

What to prepare for a marketing strategist

Your goal: for example more first-time customers, more repeat sales or a new market.
Your budget for marketing, and your time and team.
Who buys from you now and why, ideally in their own words.
What you have tried and the results, good and bad.
Competitors and how you are different.
Access to data: analytics, sales reports and ad accounts, read-only where possible.

Ask for the plan to end with the first three actions and who does each one. A strategy that names clear next steps gets used; a strategy that ends with principles usually stays in a folder.

Set a review date when you order. After a few months, compare results with the plan, keep what worked and cut what did not. Many strategists offer a follow-up session for exactly this.

What drives the price

depth of research into customers and competitors
number of channels and markets covered
a written plan versus a consultation
workshops or calls with your team
follow-up support and reviews
the strategist's experience in your industry

Red flags

Guaranteed growth or sales figures.
A template strategy with your name added and no real research.
Recommendations to be on every channel at once.
No way to measure whether the plan is working.
No questions about your budget or resources.

Once you have a plan, our guides to SEO, paid social media, email marketing and social media marketing explain how to hire for each channel.

Be realistic about your own time. A strategy that needs daily posting, weekly emails and constant ad testing will not work for a one-person business with no budget for help. Tell the strategist how many hours a week you or your team can spend on marketing, and ask for a plan that fits. A smaller plan that you actually follow for several months beats an ambitious one you abandon after a few weeks, and it gives you real results to build on next time.

Quick pre-order checklist

I have a clear goal and a realistic budget.
I have shared customers, past results and competitors.
The strategy will include channels, priorities and measurement.
It will end with concrete next steps and owners.
I have set a date to review the results.

FAQ

What should a marketing strategy include?

Usually your target customers, your main message and positioning, the channels to use, a simple plan with priorities, a budget split and how you will measure results. It should end with concrete next steps.

Will the strategist also run the marketing?

Usually not. Strategy is the planning. Running ads, writing content or managing social media are separate services, though some strategists can recommend or coordinate them.

How long does a strategy stay useful?

The core, your customers and message, can last a long time. Channel plans need regular review, often every quarter, as you learn what works.

Do I need a strategy if I am just starting?

A short one helps. Even a one-page plan that names your customer, your message and one or two channels to test keeps you focused.

What information will the strategist need?

Your goals, budget, current customers, past marketing results and competitors. The more real data you share, the more specific the plan can be.