Best Article to Video Creators

What a good article-to-video package includes

Check that the offer clearly states:

• Script adapted from the article.
• Video length and number of videos.
• Visuals and licenses.
• Voice-over and captions.
• Formats: vertical, square, widescreen.
• Branding.
• Revisions and delivery time.

Ask to approve the script before the video is built. Reducing a long article to a short script means choosing what matters, and you should decide that, not the editor alone.

Request captions burned into social versions. Captions make videos accessible and keep silent viewers engaged.

Look at the creator's previous article-based videos and compare them with the original articles if possible. Good adaptations keep the main argument and facts while making the video feel natural to watch, rather than a slideshow of sentences.

How to brief an article-to-video creator

1. The article link or text.
2. Key message and facts to keep.
3. Audience and platforms.
4. Length and formats.
5. Brand assets.
6. Voice preferences.
7. Deadline.

Highlight the three most important points in the article. Short videos can only carry a few ideas, and choosing them yourself keeps the message accurate.

Provide your own images, charts or footage where possible. Original visuals make videos more credible and distinctive than generic stock clips.

Add a clear call to action, such as read the full article or subscribe. Videos are often the start of a journey back to your website.

Check facts and numbers in the final video. Errors are easy to introduce when text is shortened.

Ask whether the creator can provide thumbnails and titles along with the videos. Many viewers decide to watch based on these alone, and matching them to the article's key message helps the right audience click.

What drives the price

• number of videos
• length
• script writing
• voice-over
• custom animation
• formats

Simple caption videos cost much less than scripted videos with voice-over, custom animation and several formats.

Licensed stock footage and music may add costs.

Red flags

• Text pasted on stock clips without a script.
• Unlicensed images or music.
• No captions.
• Facts changed or lost.
• Only one format delivered.

Track which videos bring visitors to your site and use those topics for future content.

Tips for a smoother project

Check how your brand appears across the series: logo position, colors, fonts and ending screen. A recognizable, consistent look helps viewers connect videos to your publication, even when they see them in a busy feed.

Plan a regular rhythm if you publish often. Turning each new article into a short video on a fixed schedule builds an audience over time, and a consistent template for intros, captions and endings makes production quicker.

For more editing, see our video repurposing guide and social media video guide. For voice, read our text-to-speech guide.

Quick pre-order checklist

• I approved the script.
• Key facts are kept and checked.
• Captions are included.
• Visuals and music are licensed.
• I will get the formats I need.