Best Game Trailer Creators

What a good game trailer package includes

Game trailer gigs are priced by length, footage work and effects. Check that the package states:

• Length and number of versions.
• Footage: provided by you or captured by the editor.
• Editing: pacing, text, effects and color.
• Music and sound, licensed or original.
• Formats for stores and social media.
• Store compliance.
• Revisions.

Ask for gameplay within the first seconds. Viewers on store pages often skip trailers that start with long logos or cinematic intros, and they want to know how the game plays.

Plan several trailers over the game's life: an announcement teaser, a gameplay trailer, a launch trailer and updates for major content. Each has a different goal and audience. Discussing the plan with the editor early helps keep a consistent style and makes each new trailer faster to produce.

How to brief a game trailer editor

1. The game: genre, platform and unique features.
2. Gameplay footage at high resolution and frame rate.
3. Key moments to show.
4. Music or audio from the game.
5. Release date and calls to action.
6. Trailers you like in your genre.

Capture footage specifically for the trailer: hide debug information, use the best graphics settings and play well. Clean, deliberate captures make a big difference to the final result.

Show the core loop clearly. Viewers should understand what they will actually do in the game, not just see beautiful scenes.

Update trailers as the game improves. Early access or pre-launch trailers can be refreshed later with better footage.

What drives the price

• length and number of versions
• footage capture
• effects and motion graphics
• custom music
• multiple formats
• the editor's experience with games

Custom music raises the cost but makes a trailer more distinctive. Using the game's own soundtrack is often the most consistent option.

Red flags

• Footage that does not reflect the real game.
• Slow openings with no gameplay.
• Music with no license.
• Breaking store trailer rules.
• Only one format.

Keep the trailer honest. Players who feel misled leave negative reviews, and stores may remove misleading media.

For building the game, see our game development guide. For art, read our game art guide, and for music our composer guide.

Show the game at its real performance. If the game runs at a certain frame rate or resolution on target devices, avoid footage that looks much smoother or sharper than what players will get. Honest footage leads to fewer disappointed players and better reviews after launch, which matter more than a few extra clicks.

Quick pre-order checklist

• I have clean, high-quality gameplay footage.
• Gameplay appears in the first seconds.
• Music is licensed or original.
• The trailer follows store rules.
• I will get store and social formats.