Best Logo Animators

What a good logo animation package includes

Logo animation gigs are usually priced by style and length. Check that the package states:

• Length of the animation.
• Style: simple reveal, 2D motion, 3D, or custom illustration.
• Formats: MP4, transparent background version, GIF or Lottie.
• Sizes: widescreen, square and vertical.
• Sound: included, licensed, with a silent version.
• Revisions and delivery time.
• Source project file, if you want future edits.

How to brief a logo animator

1. Your logo in vector format, with layers.
2. Where it will be used: YouTube intro, ads, website, presentations.
3. Brand personality in three words, such as calm, playful or bold.
4. Examples of logo animations you like, with notes on why.
5. Colors and background it will appear on.
6. Tagline, if it should appear, spelled exactly.

Watch the draft where it will actually be used: at the start of one of your videos, on a phone, in a presentation. An animation that looks great on its own can feel too long or too loud in context.

Keep the animation consistent with your static logo. The final frame should match your logo exactly, so viewers recognize it immediately and the brand looks the same everywhere.

What drives the price

• style: simple reveal versus custom 3D or character animation
• length and number of versions
• sizes and formats, including transparent and Lottie files
• custom sound design
• source project files
• the animator's experience and rush delivery

Red flags

• A portfolio that looks like the same template with different logos.
• Music or sound with no license information.
• Only one format delivered, with no transparent version.
• A final frame that changes your logo's colors or shape.
• Very long animations offered as standard.

Templates are fine for a quick, low-cost result, as long as you know that is what you are buying and the template's license allows commercial use.

If your logo needs work first, read our logo design guide. For full video intros and editing, see our video editing guide, and for longer animated videos our explainer video guide.

Consider how often viewers will see the animation. An intro that plays at the start of every video should be short and pleasant to watch many times; something long or loud quickly becomes annoying for regular viewers. For ads, where people may see it once, you can be a little bolder. Some brands order two versions: a very short one for frequent use and a slightly longer one for special videos, launches or presentations. Planning this upfront is usually cheaper than asking for a second version after delivery.

Quick pre-order checklist

• I have my logo in layered vector format.
• I know where the animation will be used.
• I will get widescreen, square, vertical and transparent versions as needed.
• Sound is licensed, and I get a silent version.
• The final frame matches my logo exactly.